By exploring both analog and digital solutions to improve the level of safety for our users, we see a significant opportunity to create better protection.
AVA is a unique protection system that brings absorption, ventilation and adaption to an unprecedented new level.
AVA has been integrated into our football shin guards and snow back protector vests.
Enlight lenses filter visual information and boost contrast, which allows for faster reaction times and a safer ride. Developed by Flaxta in partnership with ZEISS.
Enlight lens technology has been integrated into our snow goggles and sunglasses.