By exploring both analog and digital solutions to improve the level of safety for our users, we see a significant opportunity to create better protection.


AVA is a unique protection system that brings absorption, ventilation and adaption to an unprecedented new level.

The compound, integrated into our football shin guards and snow back protector vests, has attracted the interest and praise skiers, snowboarders and football players around the world.

The unique construction is possible thanks to Flaxta’s AVA compound (short for Absorb, Vent and Adapt), which has been developed together with leading polymer experts and members from Flaxta Science Crew.





Enlight lenses filter visual information and boost contrast, which allows for faster reaction times and a safer ride. Developed by Flaxta in partnership with ZEISS.

Enlight lens technology has been integrated into our snow goggles and sunglasses.


Aware is a digital concept for connected safety. Aware Impact is an award-winning and pioneering new digital safety solution designed to measure, analyze and display real-time data critical to identifying the severity of head impacts.

- Best in Show by Gear Junkie
- Gear of the Show by Outside Magazine
- The Best New Gear We Saw at Outdoor Retailer by Men's Journal
- ISPO Award Winner by ISPO

Aware is a future concept to be integrated into our snow helmets and football headbands.

Learn more about Aware Impact