Flaxta, a brand committed to redefining sports protection, today announced a new partnership with Taylor Seaton, an American freeskier well-known for his style, effortless creativity and personality.

The new partnership sees Taylor Seaton represent Flaxta and wear the company’s helmets, goggles and back protection. In addition to this, Seaton will support and Flaxta in their ongoing quest of redefining sports protection, as well as help develop the brand’s presence both in the United States and globally.

Taylor’s main focus is halfpipe, but he is also an avid slopestyle and backcountry skier. Taylor has competed in the Dew Tour, Grand Prix events, World Cups all over the globe as well as the Winter X Games in Aspen, Tignes France, and Oslo, Norway.

Taylor began wearing Flaxta’s helmets, goggles and back protector last year and quickly came to appreciate the company’s product quality and brand ethos.

“I’m super excited to join the Flaxta Family and to be representing a brand who's main focus is quality and redefining protection”.

“I have been testing Flaxta products for the past year now and know that I have found a brand that exceeds my expectations for quality and safety that I can truly stand behind.”

“It feels awesome to be a part of a company that is focused on quality and innovation, yet open minded on any feedback that the athletes have in progressing their products and new ideas”.

- Taylor Seaton

Commenting on the announcement, Ola Melin, Flaxta Chief Marketing Officer, said:

“We are beyond excited to team up with Taylor. His style, personality and attitude embody everything this brand is and wants to be. Taylor is an inspiration as an athlete and person, and we can’t think of a better ambassador than Taylor”.


Photo credit: Tamara Šuša @tamarasusaphoto

Photo credit: Tamara Šuša @tamarasusaphoto


Cover photo:
Sam Ferguson 

Follow @taylorseaton on Instagram.
Follow @flaxta on Instagram

For more information, please contact ola@flaxta.com