Flaxta, a brand committed to redefining sports protection through a considered approach to performance, style and innovation is pleased to unveil the award winning Aware Impact technology. 

The technology was introduced at the Outdoor Retailer Snow Show in Denver and ISPO in Munich. Aware Impact is a pioneering new digital safety solution designed to measure, analyze and display real-time data critical to identifying the severity of head impacts. The system consists of three parts:

The sensor measures linear and rotational forces, as well as location of impact. 

The algorithm analyzes and categorizes impact based on decades of extensive medical research.

The app displays impact data in a clear and effective manner, together with recommended actions.

Aware Impact delivers an increased level of safety for users of all abilities by enabling both real time assessments and post event analytics of head impacts,” said Flaxta founder Erik Liden. 

It will serve coaches, parents, medical staff and ultimately the athletes themselves by gathering and storing critical data necessary for understanding and treating head injuries that inevitably occur in sport.

Aware Impact is a stand-alone system that will integrate into Flaxta snow sports helmets, protective football head band and future cycling helmets. Devices can be disconnected and placed into another, either seasonally or as protective products are damaged or run their life cycle. Batteries will charge wirelessly, and historical impact data will be stored in a secured cloud solution.

At the OR and ISPO trade shows, Flaxta and the Aware Impact technology was turning heads and awarded a number of honoring awards and recognitions, including:

The Aware Impact concept is growing day by day as people come to understand the technology, its applications and benefits. When combined with proven analog protective solutions like MIPS, our new digital solution delivers a whole new level of safety to consumers and this is only the beginning,” concludes Liden.

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